Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself?
To explore how to become known, Michael Stelzner interviews Mark Schaefer.
There are a lot of people who have figured out how to make a living out of proclaiming themselves thought leaders, and selling their advice to others.
But the thing is, it doesn’t work that way.
You have to earn thought leader status through demonstrating your subject matter expertise and being a part of the conversation in your industry.
When it comes to quantifying a soft concept like “thought leadership,” or personal branding momentum, there are four measures that can help you determine whether you’re trending up or down.
No, Your Brand Isn’t Too Big for Thought Leadership https://www.convinceandconvert.com/digital-marketing/too-big-for-thought-leadership/
Writing Thought Leadership Pieces
Curating isn’t all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.
Viral does get you noticed. But it’s not happily ever after. And so, if you base your whole campaign for your book, or your song, or your business, on viral Internet phenomena, then you are setting yourself up for failure.
Instead, you need to practice the slow, steady drip of daily thought leadership.