But as more of our attention (and our book buying) shifts online, its only natural that the mantle Oprah held for a quarter of a century in introducing readers to new books, shifts to a digital native. And in Michael Ellsbergs opinion, the digital native who has taken up that mantle in the book world, is Tim Ferriss.
“The first three days of our presence on one of Tim Ferriss’ podcasts have been three of our highest grossing sales day ever. What’s more, we’re seeing increasing sales and visitors, not a dropoff.”
Kate Erickson, from Entrepreneurs on Fire, reflects on how it came to be that they were lucky enough to experience The Tim Ferriss Effect and the lessons we learned as a result.
The “Tim Ferriss Effect” is REAL according to Mizzen+Main’s founder Kevin Lavelle.
So real in fact, that sponsoring Tim’s podcast has been the single greatest decision he’s ever made to grow the company.