U.S. traffic to TeenVogue.com has grown to 8 million unique visitors as of March, up from 3.5 million in 2016, according to ComScore. At the same time, it’s gained a new reputation as a political force for a younger demographic, winning two Webby Awards, a GLAAD Media Award nomination and a Digital Visionary Award from the Center for Democracy and Technology this year.
Now that a historic election is over, the Teen Vogue team is tasked with carrying on that momentum, with the Trump administration serving as a looming backdrop.
Now a digital-only publication, Teen Vogue debuted its third interactive digital cover today, featuring a video of singer Dua Lipa talking in front of a mockup of the magazine’s original print cover design. The content was first teased on Snapchat Discover this morning in a series of videos designed to provide a sneak peak to its audience on the platform.