What started as a stunt to fool reporters might actually have become a legitimate company. In a funny twist of fate, it appears that whomever bought Mr. Carpenter’s company might have actually turned it into a real glitter-shipping company.
Mathew Carpenter knew the media would make him rich if he played his cards right. His site sold for $85,000
The site went live on Jan. 12 and was posted to Product Hunt, a startup-listing website, on Jan. 13. Online news media started writing about Ship Your Enemies Glitter the same day, and domainers took notice. Cool case study.