If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.
But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start.
You can’t create a guide to making epic content because it comes in many different forms. Great content is fairly predictable, but epic content often requires creativity and a hefty investment.
In this post, Neil Patel curates 14 examples of epic content across many different niches for you to study and to help you piece together what makes epic content epic.
Writing a long-form article is simply a formula that you can apply to any topic. Find your topic, get your sources, build your pillars, write with detail, and edit. Rinse and repeat. If you write about something you know well, the formula can’t fail. All you need is a few hours behind your screen and some motivation.
While it might sound insane to start creating long-form content while we’re living in a world of increasingly short attention spans, swimming upstream is sometimes the only way to the goal.
Here’s some real inspiration for you on the subject.
Darren Rowse is one of the top authorities on blogging and is frequently asked about the ideal length for blog posts. He’s had a lot of experience with different content types over the past 10+ years. His recommendation? There is no easy answer. The key is to choose the appropriate length and style of posts for the topic you’re covering. Long form, short form, series of posts or other formats can all work.
While we DO have only 33 seconds to grab attention on a home page, a long-form blog over 2,000 words will actually get you noticed in search engine rankings. If you have a really good, poignant message in 100 words, but Google never ranks it—good luck Charley! Getting found is most important, and you can’t get found with a blog less than 500 words.
For most of us, creating the content is usually the hard part. If you’re used to writing 400-word blog posts, writing 4,000+ seems impossible. But it’s totally possible. Neil Patel shows you how.
Look no further: This is the ultimate blueprint to creating a high-converting longform blog post.
Ultimately, you should create long-form content because it will get you more of what you want: more online visibility (social shares, links), more proof of your authority and industry expertise, and more material for altruistic community building and engagement. This post shares the benefits of creating long form content and tips about how to do so.
Writing a long-form article is simply a formula that you can apply to any topic. Find your topic, get your sources, build your pillars, write with detail, and edit. Rinse and repeat.
If you write about something you know well, the formula can’t fail. All you need is a few hours behind your screen and some motivation.