The Guardian Mobile Innovation Lab’s podcast player for the mobile web lets you listen to a show without using a podcast app, and get phone notifications that point you to links and graphics at relevant points in the story as the audio plays.
The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members.
The Guardian has unveiled a new masthead and will unveil a redesign of its website and app to complement its print relaunch as a tabloid.
Two years ago the newspaper was making existentially worrying losses. Next year it hopes to break even. (2018)
The reader contribution model is paying off for the Guardian US. After years of bleeding red ink, the 10-year-old U.S. outpost of the British newspaper is about to get in the black after having surpassed 300,000 supporters that account for one-third of its revenue.
The strategy to rescue the Guardian from financial oblivion has attained a landmark position by increasing its revenue from readers to a point where it now outweighs the paper’s income from advertising.
Since February, it has grown paying members from 200,000 to 500,000, while one-off contributions have gone from 100,000 to 300,000 equating to £7 million ($9 million) during the same time period. Half of those 300,000 contributions come from the U.S., according to the publisher.
The Guardian revamped its ask and its membership offerings — moving from 12,000 members in the beginning of 2016 to 300,000 today.