Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In this Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.
If you want to grow your email list (FAST) there’s one thing you need to know: Traditional bribes like free reports and email courses don’t have nearly the same juice that they used to.
So, what CAN you offer that gets people to fork over their email address? The Content Upgrade.
Should content be left ungated, or is gating content a necessary evil? If so, is it possible to create a content gate that doesn’t turn people away? Here are some strong arguments from either side of the debate – and some tried-and-true gated content campaign optimization tips.
Lee Price taklks to two B2B pros (one in marketing, one in sales) who made the switch to ungated content, and asked them what they’ve learned so far.
Deciding whether to gate content
HubSpot created a flowchart to help guide marketers’ gating decisions. While it might not be a hard rule — there are plenty of content types, objectives, and considerations that the chart doesn’t take into account — it’s hopefully a useful guideline.
Are SEO and gated content mutually exclusive? There’s no magic answer to this question, but there are some important considerations to address in order to decide your course of action.