Charlie Hoehn shares the story of how a self-published book of fake trivia went viral. It didn’t become a best seller on any platform, however achieved a lot of traction.
ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal. For clients willing to pay enough, it will even guarantee a No. 1 spot. It does this by taking bulk sales and breaking them up into more organic-looking individual purchases, defeating safeguards that are supposed to make it impossible to “buy” bestseller status.
Here’s what happened in the book industry over the last few years: As Amazon has become the big dog in the book world, the “Amazon Best Seller” status has come to be synonymous with being an actual best seller. This is not true, and Brent Underwood can prove it.
“On February 17, 2016 I published my first book. It was called “Putting My Foot Down” and, within a few hours of publication, it was a #1 Best Seller on Amazon. The book featured only a photo of my foot (the left one, to be precise) and was all of one page long.”
Brent Underwood did an experiment to show just how easy it had become for books to secure Amazon’s “#1 Best Selling” tag and how simple it is now to call yourself a best-selling author as a result. Interesting read.
How Are Some Authors Landing On Best-Seller Lists? They’re Buying Their Way.