Figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post will show you 10 quick and easy segmentation strategies that you can get started on today.
The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails to resonate just right.
Segmentation isn’t mandatory, but Pat Flynn highly recommends it for the purpose of delivering better value to your audience. He recommended that:
“As you begin to grow your email list, you’ll discover certain segments that make sense to cater to, but start out simple and you can always grow and expand segmentation from there.”
Email segmentation and personalisation give great results but are subjected to various factors. Few people consider it as a one-time manual work, like set triggers and forget it. That is so wrong. So the most important takeaway is, we will need to EXPERIMENT more and more to see what gives us a satisfactory result. Keep trying new tools, new segments, email flows, personalisation tactics, discounts and offers, etc.
In this guide you’ll learn what email list segmentation is, when you should do it, and how you can put it into action to power up your email marketing.
By grouping your customers based on specific user and event data (like logins, plan level, in-app actions), you can address whatever product engagement lifecycle stage they’re in. Unlike static newsletter lists, segments based on behavioral data are dynamic, meaning that users move in and out of them automatically based on their actions.
If you feel like your email list is missing a crucial piece of the puzzle or maybe you just aren’t seeing as many conversions as you’d like, this is for you.