Wanna know how to see a massive spike in your email list numbers AND provide incredible value to the people joining your list?
Your list is going to grow slowly if all you’re offering your subscribers is to stay in touch with your weekly broadcasts. In order to grow your list, your audience, and your influence, you have to provide exceptional value and go the extra mile.
How exactly do you do that? Content upgrades.
There are many tactics you can use to get more subscribers for your email list, but there’s one that has been the darling of the online marketing world for the past few years. In this comprehensive post, Ivan Kreimer explains everything you need to know.
Want to create your first content upgrade? Here’s how to get it done fast by repurposing existing content.
Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your traffic) from escaping forever. It converts visitors into leads, who can then turn into customers and profits.
In this post, you’ll learn what a content upgrade is, how to use content upgrades to capture more leads, and best practices when creating your own content upgrade.
If you’re just looking to create some post-specific opt-in forms and send a doc to the readers who fill them out? LeadPages would be a huge waste of money. You would be paying for tons of features that you’d never use.
If you’re looking for a simple way to deliver content upgrades to new subscribers, there are much better ways.
There is a strategy where you can build your email list from a blog post, using a technique that outperforms other methods by 500% or more. It’s called the content upgrade, and based on Devesh Khanals experience, it blows every other opt-in strategy out of the water. The best part is that it’s not annoying (like pop ups), or deceitful (like slimy “make money online” squeeze pages). It actually adds value to your readers.
This article breaks down exactly how a content upgrade works, gives you a step-by-step guide into creating a content upgrade and gives you a simple blueprint for nurturing content-upgrade leads into customers.
The new hot trend in email marketing for growing your email list is the idea of using a content upgrade.
A content upgrade is simply bonus content that people can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, however, content upgrades are unique to the specific content that people are already reading or listening to on your site.
Pat Flynn created a list of 10 ideas for various types of upgraded content you can create, followed by some additional tips to help you get the most out of them and build your email list even faster.
What if, instead of pointing visitors to a semi-related resource, you offered them something exactly related to the post they just read?
Then you would be offering them a content upgrade — a lead magnet (or “opt-in bribe”) created specifically for readers of that blog post. And you would be implementing the strategy that’s making marketers rethink their blog opt-ins.
Teachable created 3 videos explaining how to design your own editable workbooks, cheatsheets, toolkits, checklists, and all can be used as a freebie, lead magnet or content upgrade in your online course.