Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results?
Mark Schaefer shares hise ideas on how you can squeeze your way into the game when a competitor has a big head start.