Think of a content library as a password-protected source of premium content that you can access once you register with your email address.
That’s essentially what a “content library” looks like. But how did it perform for Copyblogger? Let’s look at the results to see.
The biggest lesson we’ve learned about content and sales adoption is that content won’t get used if it’s not readily available. Put everything they need at their fingertips—in one place—to fully enable them to sell smarter, faster, and more effectively.
As content marketing evolves, so will library marketing. This post should help you to start thinking beyond your next e-book and encourage you to develop a strategy and processes for your entire content library.