Rand Fishkin believes there’s an opportunity for marketers to perform some content gap analysis and win rankings without needing the quantities of links & authority otherwise required. Here, he shares his strawman concept for starting out with some Content-Gap SEO.
It is crucial that you do not leave any gaps in your content to be found and filled by your competitors pulling your ranking down in semantic search results.
The process consists of two primary steps that help answer the following questions:
1. Which keywords are your competitors ranking for that you are not?
2. Which keywords are your competitors ranking for on the first page that you are for on page 2-10?
Content gap analysis is one of the quickest ways to find hundreds of great keywords that you should be ranking for with your website.