What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be.
Great marketers don’t make stuff. They make meaning.
Most people say the hardest part of telling their brand story is knowing where to begin. That’s because we start in the wrong place, with the wrong question—at the ‘how to’.
Instead of wondering what we should say, we need to start our storytelling by asking who the story is for, and then by asking why this story will resonate with that particular audience.
In this post, Bernadette Jiwa shares a simple five-step framework to guide you through the brand storytelling process.
People almost never buy the process. They buy the result. We really should be selling them what they want to be sold.
In the end, we’re all publishers of information of one sort or another. Why not truly embrace this thinking by approaching your content creation, marketing and entire business as though it were a book? And maybe, just maybe, you’ll get a book out of it as well.
Having a memorable brand identity helps you stand out from the competition. In this post, Pamela Wilson shares an easy (fast) way to find your brand personality and begin expressing it to the world.