More people are commenting now than they were in those golden days of blogging that we lament. More people have social media accounts and micro-comment through likes, shares, and emojis. Trends show that more people actually feel obligated to micro-engage than ever.
Even if we were on the cusp of a mass exodus from today’s major social media platforms, commenting and conversations are going to find a new home somewhere else. Why? Because to comment and converse is human.
Theoretically, the more content you have on each page, the more keywords you rank for, which should increase your overall traffic. That should mean the more comments you have on each of your blog posts, the more search traffic you should receive, right?
In this post, Neil Patel looks at the data to see if this is true.
Neil Patel has responded to thousands of comments, but is it really worth it? To date, he has responded to 50,696 comments on Quick Sprout and a few thousand more across the web.
On average, it takes him just over a minute to read each comment and then respond to it. Sure, sometimes it only takes a few seconds, but in many cases, you ask complex questions, and his responses require more time.
Here are the pros and cons of responding to comments.
In this article, Neil Patel explain ssome of the reasons why people might not be commenting on your blog.
As of March 2016, Quick Sprout had 62,232 comments, which took place over 353 blog posts. That means the average blog post gets around 176 comments…which is more than most blogs. Here’s how Neil Patel did it.
Comments may not be a good metric by which to measure the success of your blog but, as Jeff Goins agrees, they are at least one form of currency for bloggers and other content marketers.
Let’s explore the 25 ways that you can generate more of those valuable comments for your blog posts and improve your search traffic through user experience.
Fan Zarrella spent a few months analyzing data on more than 150,000 blog posts. And in doing that, he identified four data points you can use to encourage more commenting on your site. Interesting read.
Getting more comments on your blog can be a very hard task, but there are some new strategies to try that might make things easier.
Having a social media comment policy will help keep matters civil. The following are the must-haves for a robust comment policy that allows genuine users to post their thoughts freely while doing away with sentiments, views, and posts that do nothing except vitiate the atmosphere.
Last week, The New York Times announced it would expand the use of automation to open up more articles to reader comments. Using a system called Moderator developed with Jigsaw, the tech incubator from Google’s parent company Alphabet, the Times hopes to expand the number of stories open to comments from 10 percent today to 80 percent by the end of the year. But the tech wouldn’t work without the foundation the Times community desk laid.
That’s because Moderator has been trained by being fed 16 million Times comments that have been hand-moderated over the past 10 years. It uses those judgments to build an algorithm that will prioritize comments for moderation.
Generating Leads And Income
To show you the benefit of leaving comments on other blogs, Neil Patel ran a test in which he left 249 comments on other people’s blogs in the month of October. Those 249 comments resulted in 3,973 visitors and 6 consulting leads. He was able to turn one of those leads into a $25,000 corporate speaking gig.
Here is what he learned from his experiment.
After approximately 20 hours work, Sujan Patels blog commenting resulted in 2,494 visitors and 513 new trials of the ContentMarketer.io tool – in other words, some pretty strong leads. Here, he shares how he did it.
This activity may not be totally scalable, but my results equate to a 14% conversion rate.