Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.
In this blog post, Econsultancy will be talking to the founder of LoveTheSales.com, Stuart McClure, about the company’s use of machine learning in ecommerce, as well as taking a more technical dive into algorithm training with CTO David Bishop.
Paradoxically for a machine, AI’s greatest strength may be in creating a more personal experience for your customer. From product personalization to virtual personal shoppers.
There is no question that Artificial Intelligence (AI) and other technological advances such as virtual reality or augmented reality are taking the marketing world by storm.
As these technological trends grow in both relevance and importance in the coming months, it is important that e-commerce brands prepare.
This post outlines a few of these tips to help make sure you’re on the right path.