The brains and voice behind the operation? Lauren Naturale. Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own.
Many social media users were outraged when the Doctor Who team announced that the next Doctor would be female. The Merriam-Webster twitter account had the perfect response, and twitter users loved it.
Merriam-Webster has a message for the Trump administration: There is no such thing as an “alternative fact.” There are facts, and then there are falsehoods.
That memo was at least implied this week when the dictionary publisher tweeted the definition of a fact just hours after Trump adviser Kellyanne Conway appeared on Meet The Press and referred to statements by White House press secretary Sean Spicer about the inaugural crowd size as “alternative facts.”
Who Is Behind The Account?
Merriam-Webster’s Twitter account has become a delight in the months leading up to and following the election. It subtweets Donald Trump and his administration; it wryly speaks truth to power through cold, hard vocabulary.
But it’s the account’s attention to words that happen to be trending — that is, words that see a spike in searches — that has gotten it attention.
EW spoke with members of their social and editorial teams — Chief Digital Officer & Publisher Lisa Schneider, Social Media Manager Lauren Naturale, Associate Editors Emily Brewster and Kory Stamper, and Editor at Large Peter Sokolowski — for a look at how their tweets come together.
The woman at the helm of Merriam-Webster’s social operation is Lauren Naturale, the brand’s content and social media manager. But, according to chief digital officer and publisher Lisa Schneider, the account’s voice was inspired by conversations the team had in its office.
Vox recently spoke via email with the woman behind the dictionary’s Twitter account, Lauren Naturale. Naturale, who’s been at her job since early 2016, told us about the thinking behind the bold choices made in 140 characters or less.