If you want to stand a chance of ranking and engaging your visitors, then you need to create content that’s much better than anything found on the first page. Study the SERPs carefully and use them as inspiration to drive content that delivers ten times more value than anything your target customers have ever seen before. Has useful examples.
It’s not enough to just do what everyone else does. Differentiate yourself with 10x content.
Have you ever actually tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along.
“We believed there was an opportunity to create a piece of cornerstone content that would be better than the existing content out there.
We therefore decided to undertake a major research project reviewing 100 million headlines in our BuzzSumo database and publish a comprehensive post on the headlines that drive engagement.”
Buzz Sumo shares the results of their 10x Content experiment.
While “10 times better” may seem like a subjective point when it comes to written content (how do you clearly define something as ‘better’?), there are qualitative factors you can use to identify the attributes of 10x content. By Sujan Patel, one of my favourite marketing writers.
This exclusive infographic is your ultimate visual guide to the epic content cycle. It’s a proven blueprint for creating content that’s ten times better than the competition.
This is a super power. When your competitors or other folks in the field look and say, “Hey, there’s no way that we can scale content quality like this. It’s just too much effort. We can’t keep producing it at this level,” well, now you have a competitive advantage. You have something that puts you in a category by yourself and that’s very hard for competitors to catch up to. It’s a huge advantage in search, in social, on the Web as a whole.